Amer was able to work at United Wholesale Mortgage from 2016 until 2018 under Mat Ishbia’s mentorship. Mat Ishbia is the owner of United Wholesale Mortgage and The Phoenix Suns. Amer also received mentoring from Anthony Casa, an industry veteran. Amer gained invaluable knowledge from this experience. Amer founded his company in 2018, also called the Bally Team. He wanted to have a major impact on the industry. Amer rose from being the number three mortgage professional in the country to the number two spot within a short time. He then claimed the number one position.
Amer’s career, however, took a surprising turn after he was accused of scamming and fraud. Amer maintained integrity and faced the allegations head on, despite the disturbing accusations. Eventually, a court hearing proved that Amer was not guilty of RESPA or fraud accusations, but rather had been performing unlicensed work during the transition between brokerages. (Unlicensed activity)

Amer was not deterred from the difficulties he encountered and founded Be All in October 2022. Be All Coaching and Consulting, founded in October 2022 with the unique vision to become more than a consultant or coach but a real partner for loan officers and broker. Amer’s goal was to dig deep into each company, identify areas of improvement and provide guidance on how to improve existing practices. Amer worked with people at every level of an organization to help them develop discipline, accountability and a sharp eye for opportunity.
Amer Bally has extensive knowledge of the mortgage business. Amer Bally’s diverse experience, which includes work as a broker and at retail mortgage companies, wholesale lenders, credit unions, and his own brokerage, have given him invaluable insight into all aspects of the industry. Amer now wants to share his expertise and help other companies reach their full potential.
Amer, his team and the “Be All” core value strongly believe there is no limit to the potential of individuals in the mortgage business. The team offers professional coaching and guidance to help professionals reach their full potential. Amer Bally, through Be All Coaching Company is committed to helping others succeed in both their career and personal lives.
Amer Bally’s story is an example for all mortgage professionals who are aspiring to be successful. Amer Bally’s journey of resilience, growth and success in the mortgage industry shows the value of guidance and determination. Amer is committed to his goal of helping individuals “Be All they Aspire To Be” as he continues to have a positive influence on the industry.
Mat Ishbia and Anthony Casa played an important role in Amer Bally’s development and journey. Amer Bally gained valuable knowledge and skill under Mat’s mentoring. This helped propel him to success. Mat Ishbia was instrumental in Amer’s success and in inspiring him to inspire others.