Mercedes Benz DAIGn.DE experienced its best monthly sales since 1932 in September, thanks to new models hitting showrooms as well as surging demand in China.
Daimler AG announced the rising popularity of Mercedes’ lower-margin vehicles, and the updated S-Class sedan helped deliver 162,746 core brand cars to core customers during August — a record monthly figure.
Mercedes-Benz posted its best-ever quarter sales between July and September, with almost 412,000 units sold – an increase of 12 percent year-on-year. Daimler will release its third-quarter results on October 23.
Daimler achieved an 11% growth in 2013 when they successfully integrated competing sales channels on China’s most significant auto market and created a position in their management board that oversees Chinese operations.
Analysts anticipate that Mercedes’ March release of its C-Class sedan and GLA offroader could serve as a foundation for further improvements during the second half of 2016. Furthermore, last year’s makeovers to S-Class and E-Class models should prove fruitful.
Mercedes-Benz of Stuttgart trailed Volkswagen Group and Audi Group’s global premium sales track in 2011 by 0.36 million car units and hopes to increase brand sales “clearly above” their 2011 total of 1.46 million units.
Sales for the nine months increased 13 percent to reach a record of 1.195 million units sold. This success was further propelled by 8.4% and 7.6% increases in North America and Europe, respectively.
Sales of the two-seater Smart City Car fell by 21% to 6,770 units during September as customers anticipated the debut of its successor model expected next month.
Audi and BMW BMW GDE will release their September sales figures this week to increase 2014 sales by more than 1.7 and 2 million, respectively.
Volkswagen’s mass market passenger car brand saw sales remain flat for the second consecutive month in September; declines in America and Russia offset gains in Europe and China.
Mercedes-Benz Breaks Records with Best Sales Ever in 88 Years
Mercedes-Benz made history in September by recording its best sales month ever in its 88-year history. Thanks to successful product launches and robust sales from China, demand increased substantially for Mercedes’ vehicles – notably smaller lower margin vehicles and their revamped S-Class sedan, which helped set a record 14 percent increase in deliveries with 162,746 cars delivered last month alone! Daimler attributes Mercedes’ success with record deliveries attributing it to the rising popularity of slighter lower, margin vehicles like its A-Class, with Daimler attributing its success to the rising popularity of smaller lower margin vehicles as well as deliveries that exceeded 162,000+ in deliveries total in September alone!
Mercedes-Benz Sales Experience an Outstanding Quarter
Mercedes-Benz achieved record sales figures from July to September, selling just under 412,000 vehicles worldwide – an increase of 12 percent compared to last year. Industry analysts closely tracked these results, anticipating further expansion during the second half of 2014. Industry watchers expect further gains to occur following the debut of the C-Class sedan and GLA offroader this March, plus upgrades of S-Class and E-Class models, which should further contribute to Mercedes-Benz’s ongoing success.
Daimler’s Positive Outlook and Long-Term Plans
Daimler AG, Mercedes-Benz’s parent company, is optimistic about its future thanks to solid sales figures. As it prepares to announce third-quarter results this Thursday, management hopes momentum will continue into 2017. They aim to surpass last year’s 1.46 million car sales record, with further brand sales growth as their ultimate goal.
Outstanding Global Sales Growth
Mercedes-Benz’s expansion is not restricted to one region but has made significant strides across multiple markets. Sales increased 13 percent year over year for a nine-month sales period totaling 1.195 million units sold; US and European sales respectively witnessed 8.4 and 7.6 percent increases, reflecting their appeal among various customers and performance in different markets.
Smart City Car Challenges and Upcoming Generation Release
Mercedes-Benz may be celebrating impressive sales results, yet Smart City Car faced challenges last month. Sales dropped 21% year-on-year to 6,770 units as customers anticipate the launch of the second generation of this model next month. Although sales may temporarily decrease due to customers eagerly awaiting its debut on the market, these trends might only be temporary; their impending release may spark renewed enthusiasm for this innovative two-seater.
An Analysis of Rival Automakers
Mercedes-Benz’s remarkable success has placed it directly in competition with other premium automakers, particularly Audi and BMW. Both companies will shortly reveal their September sales figures with ambitious goals to exceed 2014 numbers; Mercedes-Benz may encourage its rivals to strengthen their marketing and product strategies to stay competitive in an already highly-competitive luxury car market.
VW’s Mass Market Brand Stagnates with Balanced Regional Performance
Mercedes-Benz remains on an upward path, while Volkswagen’s mass market passenger car brand experienced a slight slowdown for two consecutive months in September. Yet they managed to balance stagnation in Europe and China with gains elsewhere – reflecting the complexity of global automotive markets where regional variations can impact the growth of individual brands.
Mercedes-Benz’s impressive sales growth during September and the third quarter has solidified its position as a premier luxury automaker. Their strategy of introducing new models into critical markets such as China and the US resulted in record-breaking sales numbers; as competition intensifies in this segment, consistently delivering high-performing vehicles will remain vital in maintaining leadership status and continuing growth over time.
